Why realtors should work with a Zillow Marketing Partner

by | Mar 29, 2019 | Blog

Does your current photography company, video guy, or drone pilot have a Zillow Marketing Partnership?

When choosing a company to handle your real estate marketing needs you should make sure to ask this question! Zillow Marketing Partners are certified to complete agent branded photography, video, drone tours with the ability to upload directly to your Zillow listing for you! Cinemaflight works with local New Jersey offices and realtors to provide real estate marketing for listings and we can add agent branded marketing videos directly to the front of agents live Zillow listings. Below is an example of Cinemaflight’s full-service photo video tour package for listings:

This is an example Cinemaflight Agent Branded Photo/Video Property Tour

 

The proof is in the numbers. The following statistics we sourced from numerous other blogs and informational sites that summarize the power behind video marketing.

 

  • Video in email leads to a 200-300% increase in click through rates
  • Including video on a landing page or property tour page can increase conversions by 80%
  • Combining video with a full-page ad boosts engagement by at least 22%
  • 70% of marketing professionals report video converts better than any other mediums
  • Including video on your websites homepage can increase conversion rates by 20% or more.
  • Replacing an image with a video on listings increases conversions by 12.62%
  • Using the words “Video” in an email subject line boosts the open rates by 19%

Zillow Video Tours Differentiate Your Real Estate Service Offerings

Do you face problems promoting your real estate services and conveying why people need to work with you in comparison to other agents? Now that sites like purplebricks, rex, and numerous other property listing services exist agents must reevaluate their offerings to compete with the low commission structures being promoted online. It is becoming harder for local agents to justify their worth and what their commission rate is. However, agents that understand the value of marketing do not worry about these low commission listing sites because quality marketing is what they lack. Numerous realtors that I work with leverage their marketing strategy as a key part of their offering to sellers. They showcase a complete marketing plan including photography, video tours, virtual 3d walk-through tours, and more. By working with a Zillow Marketing Partner, you can promote an additional value offering to your clients. By working with a Zillow Partner your agent branded property marketing tour video can be added to the front of your clients Zillow listing which is statistically proven to attract more views to the listing. Ask any of those low rate online listing companies if they provide marketing support and their answer is typically nothing special, this leaves open room for marketing your strategic value as a realtor.

Real estate agents can download and use the Zillow app however the app does not allow you to add custom filmed and edited videos to listings. This capability can only be achieved by working with a certified Zillow Property Marketing Partner like Cinemaflight.com

 

If you are a real estate agent in NJ and would like to learn more about our property marketing services and support make visit our property marketing page.

Additional REsources

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